An article in the SPAN Connection, reminded me that I had been planning to set up an account at Hubpages.com. Hubpages is a social networking website that you should be using for social marketing. As book publishers, it does us no good to have a book or books if we cannot get them in front of people who buy them. Sites like Hubpages give you the opportunity to become an expert on a topic or topics.
One caveat: Don't set up a Hubpage for your book. Besides the fact that few would buy it, it would likely be dumped. Hey, you wrote a book, you are an expert on the information in that book. It is a simple matter to write a few paragraphs about your topic. Repeat as necessary.
Note that "Repeat as necessary" above. If one hub gets you a little traffic, then ten gets you more. There are people with literally hundreds of hubs. Did I mention that Google just love social networking websites (and, yes, up goes your pageranking!).
Please look at these samples of Hubpages that I set up.
Online High Schools
Free Online High Schools
The topic is less important although you will want to choose topics somewhat related to your book(s). What is important is that you have ability to write some text, insert a video or two, include an Amazon ad for your book, throw in some pics and some links (to your website!), and you are good to go. It really is that easy.
One additional thing that I added was an RSS feed from my Online High blog. This means that those articles will be updated regularly because they will get that feed.
Bonus: You can make money from Hubpages. You get some of the Google money (provided you have a Google Adsense account) and you get the Amazon money (provided you have an Amazon affiliate account) and, really, by this point, you should have both!
Here is the Hubpages website.