What's a domain worth to you? Is having the perfect website, particularly in these search-engine-friendly times, worth $100? $500? More?
Having the right domain, the intuitive domain, can help your business. I often type in the name of a business, add .com, and hope it works out. It often does.
For $1000, I can buy HighSchoolDiplomaOnline.com. This is someone that did their homework, I suspect, and regularly buys domains that rank at the top of Overture for keyword selection. In evidence, this next book is about online high schools. I went to check keywords and that is most definitely at the top. By a large margin.
Is it worth it to spend $1000 to get that domain?
Some would argue that it is, but I go in the opposite direction. This in no way means that I haven't bought domains on speculation. My company owns about twenty domains. Four are active at the moment, but there are plans for some of the rest. However, all of those were bought at the GoDaddy regular rate of $8.95.
Unless a domain specifically identifies a new invention, a new gadget, a new process, a new business, there are always alternatives. Now, would I spend $100 on that same domain. Hmm...
By the way, most of the websites related to online high schools are not real websites. They are shills for domain sellers and such. BestOnlineHighSchools.com is the only site solely dedicated to online high schools that is actually a site for online high schools. And if that sounds odd to you, it should.
Comments