As loyal readers know, I am an advocate of having multiple revenue streams. I know it doesn't sound as romantic as being solely a book publisher, but it certainly helps pay the bills.
I am also an advocate of making sure that all my products whether print or web are of good quality. A recent project that I have been working on is a redesign of my main website on online high schools.
So why a redesign? Here are a few reasons:
- The site is three years old and looks much the same as it did those three years ago; and
- There were things that I wanted to do that I could not do with the old design; and
- I thought I could make more money with the site by doing a redesign.
The new site went live two days ago and it seems to be doing all three of those things. Perhaps. Always hard to know until you are a month or two into it.
So what does a website design have to do with publishing books. I am able to tell that many of the books that I sell come from folks who go to that site and then click through to Amazon. If that is your model, and it is certainly mine, then it makes sense to have a website that attracts folks and that provides a real service.
And that is redesigned upon occasion.