This summer I am working on a second edition of my Complete Guide to Online High Schools. I hope to be finished by the middle of August, but it will have about twice as many schools, so this is a much bigger project than the first time around. The hope with this book has always been that I publish a new edition no further apart than two years. And, yes, that means I need to publish it this year!
In anticipation of that publishing, I have begun to ponder how to have greater sales with the second edition than I did with the first.
One of the things that I have learned about book sales, at least my book sales, is that I need to drive traffic toward the book. In this case, I have a website that is the largest website in its niche. I sell many books using that website. Truth be told, near as I can tell, it is my top "store."
While being the largest in that niche, I readily admit that this week it is not a large niche (although it is growing by leaps and bounds). I decided this week that others will soon decide to stake out part of my niche, so I need to pursue a preemptive strike. I purchased nine domain names that I will be populating with WordPress blog software. Why WordPress? Because I thought it was something that I was capable of learning in a reasonable enough fashion not to embarrass myself and my book.
You can see the first two here:
Not great and I will be adding more as I go, but I put up both those sites today. You will note that there are three ways that I can earn money from the site now. They are:
- Google Adsense. I will adjust the ads somewhat, but there are some up now.
- Amazon ad for my book.
- Many links to Best Online High Schools website that also has Google Adsense and my book.
As I have said time and again, small publishers are successful who have multiple revenue streams (and, yes, that could be multiple books). One book does not get you there.