So the time has come to work on the second edition of my Complete Guide to Online High Schools. The first edition has sold well, but it is horribly out of date. Also and importantly, the field has changed. There are many more schools and what made sense just a couple of years ago, no longer makes sense.
What am I going to do differently this time?
- Focus on selling the book. I certainly missed some opportunities for sales.
- Understand that it does not need to be "Truth." It does need to be true.
- Work on the design aspects, but not overly so.
- Have more extra copies available for sales and as freebies.
What am I going to do the same?
- Still going to use Lightning Source as my printer and supplier. It is a model that has worked well for me.
- Increased use of digital versions. In addition to the PDF version from the first edition, I will certainly have a Kindle version.
- Outsource the design work, but in a frugal manner.
- Focus on Amazon sales.
How do I get started? It's time to update the database. Yes, it would make good sense to always have it updated, but that is just one thing too many for me to accomplish. Thankfully, I have my website from which to draw much of that information.
Daughter #2, who is always looking for a way to make a few bucks, is going to be doing some work for me on that project. She is only 13, but certainly can print out school listings.
I am going to make the attempt to check in with you on a weekly basis and let you know where I am in the process.