I have written about domains before. I own a bunch; a little over 160 actually. Most of them are set up in some way to make money. Some are much more successful than others. Many of them are centered around a similar topic (which is online schools). Lately, I have been considering what I should do with so many domains that truthfully are costing me more each year than they pay out. Still not sure.
That being said, I readily admit to an illness with regard to purchasing domains. Most of you have no need to do what I have done.
So, to the point of this post, how many domains should you, as a publisher of one or more books, have?
At the very least, you should have:
- Your publishing company domain.
- Your own name.
Yes, I own both Degree Press and Thomas Nixon. If you own both of those, you are in a very good place. You have likely spent a grand total of $30 to do so. Don't go cheap here; don't use other sorts of websites and domain names that you do not own.
At the very least, even if you don't create websites for those, you can set them up to forward to wherever you might like. For a number of years, Degree Press pointed toward my Amazon Associates bookstore. It now, of course, points to itself.
So, should you buy others? I have learned the hard way that, if you have a main professional site (like mine), you should purchase the .net and .org versions as well as the .com. In my case, someone else owns the .org. Big mistake on my part.
Also, you may want to purchase your book titles as a domain name (if, for no other reason, that if you don't, someone else will). For example, I own CompleteGuidetoOnlineHighSchools.com, because that is the title of one of my books. If you click through, you will see that it points to one of my generic websites. It will always do so.
The key take-away here is that you do need domains and you should buy them now. It has become increasingly difficult to find decent ones. Also, if you don't buy it, don't be surprised if someone else does.