Penny Sansevieri (@Bookgal) gives practical advice in the video below on how you can get better reader engagement by making some quick, easy, and cheap (meaning free) changes to your book headline and description on Amazon. I am going to try this one one of my books in the next couple of days.
I had the pleasure of meeting Ms. Sansevieri long ago at a publishing conference in the San Francisco Bay area. She's the real deal. I have also interviewed her for this blog.
Take a look at the video and let me know what you think in the comments.