I am spending today writing an article, a free article, for a website. I have said, time and again, that I don't write for free. As it happens, I am at a point in my career where I rarely need to do that. All that being said, why would I write an article for a particular website for free and what are the parameters that I use to decide whether or not I should?
As you know, my writing area is online learning (and some other things). I am the author of traditionally published and self-published books on the topic (and, yes, the self-published have made me more money than the others).
There are a few, a very few, major websites related to distance learning and bunches of smaller ones. As it happens, one of the largest is eLearners.com. I have written an article in the past for them and they emailed me last week asking if I was interested in doing the same again. I should mention that first article was also for free. I, of course, jumped at the chance.
It's very simple math. Really. They have:
Google PageRank = 7
Alexa Rank = 6665
What this means is that their rankings are on an entirely different planet than my Best Online High Schools website. Google and Alexa both reward your site for incoming links from sites ranked higher than yours.
This is a no-brainer. It should boost my ranking and it will provide scads more traffic. As folks who have read this blog know, I am well aware that the more traffic I receive, the more books I sell. I track such things when I get major and minor press. It happens.
So, today, I am writing an article for free.
Now, if you look at other possibilities for writing, there are many websites where I would not produce a completely new article because there is no benefit. That being said, I have certainly modified articles for sites. Links are my friend. Links are your friend, too.