Well, should you? Please don't tell me that you are not on Facebook. As of today, February 28, 2009, Facebook has an Alexa rank of 5. That's 5 on the entire Internet. Why would you not want to be on a site that is ranked so high when, let's face it, most of our own sites are nowhere near that high?
Small Press Blog, by example, has an Alexa ranking in the 700,000s. Best Online High Schools is in the 300,000s. The point is to piggy-back on their high page rank and increase your contact opportunities.
Do not start a Facebook group for your book. Do start a Facebook group for your topic. No one beyond your mother is going looking for your book on Facebook, but, if the topic is right, many will come looking for your topic.
Starting a Facebook Group is a very simple process. All that you need to do is:
- Go to Facebook.
- Set up an account (if you don't already have one).
- Click on the Group button (the "two heads") at the lower left side of your Facebook page.
- Click on Create a New Facebook Group.
- Name your group and give it a description.
- Select the group type.
- Click on Create Group.
- You are done!
Importantly, make sure that you add all of the contact information that you can. Here is a chance to make sure that they have your email address and a link to your book website, your blog, or your sales page. The whole point is the contact opportunity.
This afternoon I wrote an article over at Hubpages about starting a Facebook Group. You can find it here: Should you start a Facebook Group?