Okay, so everyone has a website. It's either a writer website, a book website, or a companion website, but a website nonetheless. If you don't know yet that Googe Page Rank is important, you do now. Page Rank shows how much value Google believes a particular website has. The more value, the higher the ranking. So, for us publishers, it means more people come to look at our books. That's a good thing.
If you went to this site, ThomasNixon.com, you would see that it has no Page Rank. The sad thing is that it used to be ranked at 5 less than six months ago. Unfortunately, due to a clerical error on my part, it should have been forwarding somewhere and it was not. So, unfortunately, it gets to start over.
Here's my weird one, though. As loyal readers know, my other major website is Best Online High Schools. It has had a Page Rank of 4 for quite a while. Not awful, certainly, but I had been working to convert it to a PR5 without success. Oddly, at the beginning of the month, without explanation, it dropped to PR2. That is so not good.
After I had finished crying, I attempted to figure out the problem. In 2007, a large number of websites had their PRs dropped. I looked around the Internet and that was not the case this time.
Next, I looked at my statistics. Yes, the last couple of months, the site's numbers were lower, but that is a purely seasonal event with this website (as in people don't look for an online high school during the holidays).
I looked at its ranking information on this site and it was showing a drastic drop-off in a number of key statistics for no reason that I could tell.
What did I do? I resubmitted the SEO information to Google. As of today, it has jumped back to 4.
My guess? The last time Google "spidered" the site, it missed something. Re-submitting it, Google found what it had missed.
Either way, as you can well imagine, I am glad that it is back where it was. Have I lost traffic to my site? I don't know, but should I discover anything, I will let you all know.