Back in lovely Fresno, California, I am reflecting on whether this conference was worth the more than $800 it ended up costing my small publishing company.
My take is that it did. It provided me with a different business model that includes selling what I hope to be a significant number of books to companies and not to the end-user. While I won't get into details here, I believe I already have one client lined up. If I can pull this off, the profit from that one client will more than pay for the conference.
Can everyone do that? I readily admit that I was already in talks with this company to do "something." The conference crystallized for me what that something could be and I sent off an email. They are intrigued and we will discuss it further this week. Even more importantly, this is a something that can be duplicated with other companies in my niche market.
Now, as far as the many posts below go, this is only some of the information that came our way. I apologize to the presenters for not accurately catching all of their words and I would encourage them to stop by and post comments to clarify anything.
One of the key points that I learned is that we are not in the business of selling books. We are in the business of selling information that people need. If you want to sell a book, you need to talk about what the benefit is to the reader.
It was a great conference and I learned a great deal. Because of the fairly small size, it was possible to build up a real sense of community with the other participants. When I get a chance, I am going to post about one or two of the products that I saw that I felt will be winners.